Week 8 Tues - Interim

Sam - This morning we got prepared for our interim presentation, our official presentation was scheduled for 10:30 with Jason. We participated with the group before us and then brought him over to our station where we had a desk and chair set out for him with a curtain backdrop for us to present in front of. He really enjoyed the pitch and our video but pushed us to think about what our point of difference is. He also pointed out that our pitch pretty much covered the same information that an employer should've had beforehand and that business people are busy and we need to use their time wisely. We made good moves by coming to our employer and promoting the ease. He was able to tell us that off the top of  his head our market is about 70% - and that our best market sits in the med-large company size. He also told us of some existing companies with the same idea: Improvisers, and Catapault. So we looked into these:

What we noticed with these is that they were very boring and focused around team building and leadership, whereas we are looking more at employee wellbeing and how this will positively affect work productivity.

We re-thought about our initial contact method and came up with the idea of delivering a package/box like an exciting present to the business. We brainstormed this idea:

Katie - We looked at the goodie box and black box as examples of what is already existing. 

We would put in a 'faux' personalised message in each box, which is the same thing like what Kylie sends in her lip kits.

Sam - we then ran this idea past some of our peers to get their take and got some feedback:
They liked the idea of a package and wondered how it would get delivered - would we hand deliver or address and send?
They also had an idea where we could organise with the boss to come in for a 5 minute pick me up to surprise the staff whether we do this as well as the box or instead of came into question.
The idea of doing something monthly is positive as it keeps the hype continuous.
It also creates good conversation between businesses - "did you get one?", "what was in yours?" and this could lead to social sharing that we would somehow initiate and incentivise, it also introduces the b2b competition we promote for the annual Amazing Race event.

From this we kinda put our best ideas together and ran our project by Donald who gave us more great feedback:
In terms of our name he suggested considering dropping the "Project" and just being called "Boost" as the word project formalises it more than maybe necessary.
He really liked the idea of the packages and didn't see any issues with them in NZ - they wouldn't need to be considered as bomb threats etc.
Using the website to see upcoming events/being able to connect with other "buddy" businesses would be great.