Saturday, 8 October 2016
Week Ten - Video
After getting feedback on the video we needed to re-shoot in a more casual setting. We decided to sit on beanbags and be in a room instead of a studio. We wanted it to be less sterile but this didn't work. We all look a bit fed up and not enthusiastic which affected our footage (it may have something to do with creative enterprise). The white wall still makes it look very staged however so we will need to shoot somewhere else. I also think we should have a side angle because it is very boring having just front on.
Friday, 7 October 2016
Week 10 - Friday
Sam -
We had an hour this morning before supercrit started and so we all brought together our bits for presentation/feedback.
I prepared a quick intro to set up the situation for feedback that just covered the fact that we're addressing the issue of stress in the city, responding specifically to young professional's who are wrapped up in their full time work. Our two main goals are to improve the "connect" and "be active" aspects of well being through our business: Project Boost.
We then had 4 parts to show/explain:
Our journey map, the package (which had a business card, informative flyer, hologram tool, and a little workplace game - like a mini basketball hoop), this should lead them to the website, and then therefore the video.
Our first feedback session was with Gina from LifeHack:
- who are you sending the package to? It should depend on the business and the situation of that business (the owner, the manager, the HR manager etc).
- is there an opportunity to connect with an HR company and create a partnership relationship?
- validate the choices - talk to employers for real life feedback and find out whether they already do fun stuff with their employees, and if they do whether it's easy/convenient
Gina told us about Coliberate, a business that is similar to ours that focus's on wellbeing of people. We had a look at there website and it was pretty poor. It wasn't exciting, it didn't insight happiness to us. And also is was a very very glitchy website.
We then had our feedback with Tim - we wanted to feedback with him as we haven't yet tested our idea on him:
-he thought it felt professional and loved it but wasn't clear on the where to? How do you sign on? What are the activities?
- it felt a lot like direct marketing and more of a pushy sell, it shouldn't need the hard sell if the concept/idea is there.
- we should explain what these events are, and they're great for "these" reasons
- the website is visually great but there is too much text
- he felt that the items in the package were gimmicky and not needed, and the game especially turned him off
After this feedback session we all felt really stressed out because the feedback was so against what we'd done. He did say however to take his feedback with a grain of salt as the tutors we've been working with could have different opinions.
Phoebe then came in for more feedback:
- she suggested that the link between what's in the package and what we are all about needs to be stronger, and that at the moment it is quite gimmicky (that horrible word again!)
- the video needs to focus more on the employer and how it benefits them. It currently feels like a pitch
- the idea is great and the colours are great, very vibrant and very dynamic
- can the events be for some greater cause or can what's in the box give more of a taster
- think more on the actual events
We felt really stressed and were rethinking our whole idea so asked Jason to come and see us at the end of class so that we could talk through the feedback we'd received.
Whilst we waited we started thinking about dropping the holgram, and then had to think about what we'd do if we didn't do the hologram video.
We came up with the idea to do 2 videos - one that you land on when you arrive at the web page that acts as the introductory video, and then one that gives more info about the activities.
Then we were thinking about what we'd do with the box - would we need to change it?
We then re thought about Phoebe's feedback and how we could use the box as an intro to us but also as a taster of the first month activity options. So we went back to our activity brainstorm and picked 3 of our favourite activities - campfire night, nerf war, cooking class and thought about how we could introduce those into the box, and came up with the idea to put a mini kitchen utensil, some marshmallows, and nerf bullets in, each with tags of what the event is We all really liked this idea and so were looking forward to running it by Jason.
Still thinking on the box we realised that the flyer could be an opportunity to explain what the activity is and the benefits of it. This would then be something we could send to them on a monthly basis. Which gives more design opportunities - we were thinking if we were to send these out on a monthly basis in a brightly coloured envelope (think AirNZ Airpoints envelopes that jsut went out in the mail) it would be like the mail they look forward to receiving.
Jason then popped into and we just ran him through what had happened and what we were now thinking. We were pretty much just looking for reassurance about how we had taken the feedback and were planning to move forward.
He was happy with the box and the ideas for that, very happy with the visuals, and agreed that our current video felt too pitch-like, too studio and had very bad sound quality, but was very happy with our plan for moving forward, so we prepared some notes for the activity video and actually finished class feeling relatively ok again despite earlier stress.
We had an hour this morning before supercrit started and so we all brought together our bits for presentation/feedback.
I prepared a quick intro to set up the situation for feedback that just covered the fact that we're addressing the issue of stress in the city, responding specifically to young professional's who are wrapped up in their full time work. Our two main goals are to improve the "connect" and "be active" aspects of well being through our business: Project Boost.
We then had 4 parts to show/explain:
Our journey map, the package (which had a business card, informative flyer, hologram tool, and a little workplace game - like a mini basketball hoop), this should lead them to the website, and then therefore the video.
this is the package we presented
and here's an example of how the hologram worked with a placeholder video
Our first feedback session was with Gina from LifeHack:
- who are you sending the package to? It should depend on the business and the situation of that business (the owner, the manager, the HR manager etc).
- is there an opportunity to connect with an HR company and create a partnership relationship?
- validate the choices - talk to employers for real life feedback and find out whether they already do fun stuff with their employees, and if they do whether it's easy/convenient
Gina told us about Coliberate, a business that is similar to ours that focus's on wellbeing of people. We had a look at there website and it was pretty poor. It wasn't exciting, it didn't insight happiness to us. And also is was a very very glitchy website.
We then had our feedback with Tim - we wanted to feedback with him as we haven't yet tested our idea on him:
-he thought it felt professional and loved it but wasn't clear on the where to? How do you sign on? What are the activities?
- it felt a lot like direct marketing and more of a pushy sell, it shouldn't need the hard sell if the concept/idea is there.
- we should explain what these events are, and they're great for "these" reasons
- the website is visually great but there is too much text
- he felt that the items in the package were gimmicky and not needed, and the game especially turned him off
After this feedback session we all felt really stressed out because the feedback was so against what we'd done. He did say however to take his feedback with a grain of salt as the tutors we've been working with could have different opinions.
Phoebe then came in for more feedback:
- she suggested that the link between what's in the package and what we are all about needs to be stronger, and that at the moment it is quite gimmicky (that horrible word again!)
- the video needs to focus more on the employer and how it benefits them. It currently feels like a pitch
- the idea is great and the colours are great, very vibrant and very dynamic
- can the events be for some greater cause or can what's in the box give more of a taster
- think more on the actual events
We felt really stressed and were rethinking our whole idea so asked Jason to come and see us at the end of class so that we could talk through the feedback we'd received.
Whilst we waited we started thinking about dropping the holgram, and then had to think about what we'd do if we didn't do the hologram video.
We came up with the idea to do 2 videos - one that you land on when you arrive at the web page that acts as the introductory video, and then one that gives more info about the activities.
Then we were thinking about what we'd do with the box - would we need to change it?
We then re thought about Phoebe's feedback and how we could use the box as an intro to us but also as a taster of the first month activity options. So we went back to our activity brainstorm and picked 3 of our favourite activities - campfire night, nerf war, cooking class and thought about how we could introduce those into the box, and came up with the idea to put a mini kitchen utensil, some marshmallows, and nerf bullets in, each with tags of what the event is We all really liked this idea and so were looking forward to running it by Jason.
Still thinking on the box we realised that the flyer could be an opportunity to explain what the activity is and the benefits of it. This would then be something we could send to them on a monthly basis. Which gives more design opportunities - we were thinking if we were to send these out on a monthly basis in a brightly coloured envelope (think AirNZ Airpoints envelopes that jsut went out in the mail) it would be like the mail they look forward to receiving.
Jason then popped into and we just ran him through what had happened and what we were now thinking. We were pretty much just looking for reassurance about how we had taken the feedback and were planning to move forward.
He was happy with the box and the ideas for that, very happy with the visuals, and agreed that our current video felt too pitch-like, too studio and had very bad sound quality, but was very happy with our plan for moving forward, so we prepared some notes for the activity video and actually finished class feeling relatively ok again despite earlier stress.
Thursday, 6 October 2016
Week Ten - Video
I have struggled to make the video hologram ready. I have spent a long time using the rotoscope tool to cut out the background in a quicker way than masking but it has not been successful at all. The movement doesn't work, hands go missing, hair has white showing through and it is all round a fail. I will talk to the girls about this. I think we should get feedback on it to see if it is even worth using. Tomorrows critique will be a great opportunity to get this. I will also ask Jason if he has any ideas about making it easier and not spending a week on editing it lol.
Week 10 - midweek homework - Sam
I worked on the packaging design for super crit on Friday and had a bright shard like outside, 2 options for the inner layer, and then strong shards on the internal piece again.
Tuesday, 4 October 2016
Week 10 - Tuesday
Sam -
Today we had a quick lecture in the pit about 4th year, super crit on Friday, and thoughts of what we could include in the dossier.
Then it was up to studio to get to work.
The girls and I had a think about what we needed to do and what we wanted for super crit on Friday so that we could plan out how we could make it all happen!
These are the notes we made:
First things first, we drafted up a journey map as we'd heard a couple of times that this was reasonably important, and specifically important for our project.
So I will clean this up and then we will highlight which stages we are focusing on.
I also think it would be really good to create a "future" plan of potential opportunities we've identified but just couldn't get to in our 6 week time frame.
Lee came over to check in with us and was really happy with the progress we were making and said she loved our visual and used more great words like: "slick", "friendly", "modern" :D
We took some headshots and Katie was able to continue working on the website. We drafted up what we wanted for our account page and that is her homework to have done for Friday's super crit.
As a group we discussed the packaging work I'd done and decided for me to try it printed with the outside wow! and then a rest level and then more wow! on the inside - kind of like our website.
Lauren is in charge of editing together our video so that we can put it into the hologram style.
At 11:30 we headed to the Industrial Dept to discuss making our hologram tool. This went so so well and Gus was really lovely and helpful. He sold us some acrylic which we took away and drew our shapes up onto and then we took it back and he cut it up for us. We then taped it up and took it back to test with a generic hologram video - and it works!!! :)
We got our instructions from:
http://www.instructables.com/id/Amazing-3D-Projection-Pyramid-in-10-min-from-Clear/step2/Creating-the-Pyramid/
Katie and I stayed back after this for the afternoon and continued on with what we had to do.
I needed to write up the benefits for the website and thought that we needed a stat to really push our proposition. So I did some research and came across gold:
From this website: http://blog.accessperks.com/employee-engagement-loyalty-statistics-the-ultimate-collection I found some really useful statistics:
Today we had a quick lecture in the pit about 4th year, super crit on Friday, and thoughts of what we could include in the dossier.
Then it was up to studio to get to work.
The girls and I had a think about what we needed to do and what we wanted for super crit on Friday so that we could plan out how we could make it all happen!
These are the notes we made:
First things first, we drafted up a journey map as we'd heard a couple of times that this was reasonably important, and specifically important for our project.
So I will clean this up and then we will highlight which stages we are focusing on.
I also think it would be really good to create a "future" plan of potential opportunities we've identified but just couldn't get to in our 6 week time frame.
Lee came over to check in with us and was really happy with the progress we were making and said she loved our visual and used more great words like: "slick", "friendly", "modern" :D
We took some headshots and Katie was able to continue working on the website. We drafted up what we wanted for our account page and that is her homework to have done for Friday's super crit.
As a group we discussed the packaging work I'd done and decided for me to try it printed with the outside wow! and then a rest level and then more wow! on the inside - kind of like our website.
Lauren is in charge of editing together our video so that we can put it into the hologram style.
At 11:30 we headed to the Industrial Dept to discuss making our hologram tool. This went so so well and Gus was really lovely and helpful. He sold us some acrylic which we took away and drew our shapes up onto and then we took it back and he cut it up for us. We then taped it up and took it back to test with a generic hologram video - and it works!!! :)
We got our instructions from:
http://www.instructables.com/id/Amazing-3D-Projection-Pyramid-in-10-min-from-Clear/step2/Creating-the-Pyramid/
Katie and I stayed back after this for the afternoon and continued on with what we had to do.
I needed to write up the benefits for the website and thought that we needed a stat to really push our proposition. So I did some research and came across gold:
From this website: http://blog.accessperks.com/employee-engagement-loyalty-statistics-the-ultimate-collection I found some really useful statistics:
- Highly engaged employees are:
- 2.5 times more likely to stay at work late if something needs to be done after the normal workday ends
- more than twice as likely to help someone at work even if they don’t ask for help
- more than three times as likely to do something good for the company that is not expected of them
- more than five times as likely to recommend that a friend or relative apply for a job at their company (Temkin Group)
- Employees who are engaged and have high well-being are:
- 42% more likely to evaluate their overall lives highly
- 27% more likely to report "excellent" performance in their own job at work
- 27% more likely to report "excellent" performance by their organization
- 45% more likely to report high levels of adaptability in the presence of change
- 37% more likely to report always recovering "fully" after illness, injury or hardship
- 59% less likely to look for a job with a different organization in the next 12 months
- 18% less likely to change employers in a 12-month period
- 19% more likely to volunteer their time in the past month (Gallup)
business units with high employee engagement have 21% higher productivity compared to bottom quartile counterparts.
When researching I also found this article really insightful:
However it focused more on what needed to change than the benefits of that change.
Monday, 3 October 2016
Week Nine - Homework - Sam
Over the weekend, I started to think about our packaging design. We decided not to prototype again on a tougher card as we were happy to just go forth with the prototype as is on a heavier material when we finalise it. I drew up some ideas of having the outside with our shards all over, and then this same shard pattern below but with our logo involved, touching on each side. I think it will be good to keep the outside fun but unbranded so that people don't push it to the side as spam/junk.
Sunday, 2 October 2016
Week Nine - Video
We Booked out the lighting studio to film our introduction video for the hologram. This was fun and took a little while to get the script right. We shot two versions of the same script. One had all three of us in shot and the other we did alone. These are the cuts I could put together of each sequence to then be able to edit for the hologram video.
We decided to go with the singular person version. We thought it created a more dynamic cut sequence, it also had less light reflection off sams glasses and was just better visually. I will go on to edit out the background to be able to use it for the hologram.
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