Week 12 - Friday

Presentation day!

It was a really long presentation session and we ended up being right near the end of it all going third to last, however it went REALLY well.

We had our presentation nailed so that we went up, opened the document, gave our 4 minute presentation, and handed over to the next person.

It went pretty seamlessly and we have just done our online submissions so are all feeling really good about our project!

Week 12 - Thursday

Today was the day to get everything finished!!!! AHHH!!!

Dossier was priority as we needed to get it to print. Got that done and were then able to focus on the presentation.

We filmed some new shots, and used the screen video of the website along with the existing 2 videos we'd created to create 1 seamless video that depicted the ideal first stages of the journey that is experienced with Project Boost. This left us a minute and a half to talk about the other pertinent information from the project. We timed and practised and practised and practised and finally finished up at 9:30pm.

We then got everything ready in a folder for hand in and sorted jobs for the morning in terms of picking up the dossier and brining the box etc.

Super excited for presentations tomorrow morning!

Finished Box!

The box is finished! It was a little bit rushed at the end but we are pretty happy with it - there are a few tweaks we'd make with more time just to neaten it up and make it professional but otherwise we are pleased with the final result.

Week 12 - Wednesday

Worked through putting the final touches into the dossier today and printed out a test that we can all go over together tomorrow before sending to the printer. I thought it was really important to use solely our own images in the dossier so tok a few today to replace the stock ones we had:

I also printed out the covers for the box and made it :)
but I didn't think about the flap on the lid so had an awful white strip:

Lauren's going to print out another bit and bring it for me tomorrow to cover this.

Week 12 - Tuesday

Dossier day!

Today we smashed through the dossier.
Katie finished off the website, Lauren started putting the content I'd written yesterday into an InDesign doc whilst I finished writing the rest of the content as we decided on images/layout and what the content towards the end of the dossier was actually going to be.

It was a really long day but really productive. The whole thing is drafted up and now just needs some final finessing. Lauren packaged up the doc and sent it to me as she is going to be away now until midday Thursday.

Website Final

Here are the final images of the Website:

Week 12 - Prep - Sam

Today I was in charge of writing a bulk of the content for the dossier so that when we meet up tomorrow we can chuck it all straight into a dossier to start designing our content.
This was very laborious but I managed to get a good 2/3 of the content written up.

I also drafted up a possible design style for us to use:

Final Videos!

Here are our two final videos!

Landing:

Promo/Activity:

Week 11 - Homework - Sam

Over the weekend I did some test printing and prepared the box for it's printed shell.

The lid ready for it's pretty coating :)

The test print flyer:

The first iteration:

The second colour iteration:

I did the tags like this:

Then I decided the text needed to move over so printed off another test:

Week 11 - Friday

Sam-
Class this morning was mostly spent all trying to get little tasks completed - Lauren working on the videos, Katie on the website, and me planning trying to finalise the flyer and business card. Here are some screenshots of the progressions.

Business card:

Flyer:

Then for the afternoon Lauren and I worked to finish the videos. I sourced and edited music whilst she cut and changed things around and in the end we finished our videos to a standard we were really happy with.

Week Eleven - Video

We went and filmed our activity video on monday, this was very successful. It was a beautiful day and we were able to get it all done in time for me to go to class.
We then filmed our landing video on thursday. This went well and we were able to get two angles and it looks much less studio produced (the bad way).
At the end of the landing video we wanted the shards to come together to create the logo so I made two speeds:

Today was spent editing the video together so the whole team was happy with it. We then got some new music as Jason mentioned in studio time that what we had was a let down and to meh. This was a bit difficult as we found a great royalty free song we wanted for the activity video but every ten or so seconds it had the vord 'audio jungle' embedded in it so we worked a little magic and cut the music to fit around it. 

We finished both videos though so now we can focus on the dossier and presentation! Woo!

Week 11 - Thursday

Sam -

This afternoon the girls and I met up to keep working on our stuff. Katie and I met up earlier and I cut out and scored our box from the stronger cardboard we'd purchased whilst she continued to work on the website. I also began working on the flyer and business card. Lauren arrived at 3:30 and we nailed the filming for our introduction landing video and discussed the ideas for the flyer and the business card, and the journey map.

When I started working on the flyer I felt like it needed an accent font so downloaded 2 to show the girls:

They weren't fans so I moved on without worrying about the font and actually found that our museo font worked if I created dynamics in the weights.

In the afternoon the girls and I played with a little bit and tried a few different things.

This was where I started:

Katie wasn't sure on the bold colour and wanted to see a white alternative:

The girls then wanted to go back to the colour but thought maybe the light blue, and they wanted to make the colour wrap around slightly from the logo on the other side:

Then we ended up coming back to the strong colour and I wrote up the text:

We will make our final edits on this tomorrow.

Then it was time to progress the business card. I started with the generic landscape style and dropped some text in as a tagline:

However when I showed Katie we both thought it looked like it was going to be a bit boring and did some image research for cool business cards and Katie found this one:

We thought we could try using this style but having our angled shards in place of the colour stripes.

I am going to play around with this more tomorrow.

Week 11 - Tuesday

Sam-
Today was a bit of a write off, we were in the Pit first thing and then moved up into studio however Katie was under the pump with her Creative Enterprise stuff so had to work on that.

I went back through our journey map to condense what was important, and head it with a situation so that I could create a tidy photoshop version:

Then Lauren and I worked on the new video scripts for the activity promo video and the landing video:

After that Luaren and I thought it'd be a good idea to draft up what we wanted to put in our dossier and a bit of an order so that I could get onto writing the content for it soon:

I then started to work on mocking up the journey map in Photoshop to get that done but totally underestimated how much of a struggle that would be!

Because of the different possible routes I had to play around a lot with how I could juggle it yet make it look really clear:

 I started here but didn't feel like the 2 arrows were very succinct.

 Still didn't feel like this very clearly told the story.

 Lauren suggested this kind of stacking but it started to look very messy.

My next thought was that I could make our path that we have designed really big and the path we don't want them to take small, and the path below will be all the other stuff small as well that we've though of but isn't pertinent to this 6 week project.

I feedbacked with my sister who was the one who told me to keep the arrows orange if that was a good path to take as it made it easy for people to recognise that orange was the desired path, even if they have gone off the ideal track.

That led me to here and I was pretty happy! But still felt that bit at the top was a little unresolved so played more:

This felt much better! And then the whole thing looked far more clear:

The girls were happy and I'll show one of the lecturer's when I get the chance.

We all separated as soon as class finished to work with our groups on Creative Enterprise which is due tomorrow! :0

Week 11 - Monday

Sam -
We met up this morning to do all the activity filming for our promo video. We were all super pumped as it was a beautiful day and so we devised a plan of attack and then hit the road. It was a super fun morning and we managed to get all the shooting done in time for Lauren to go to her 1pm class!

Here's us at the beach enjoying our picnic ;)

Week Ten - Video

After getting feedback on the video we needed to re-shoot in a more casual setting. We decided to sit on beanbags and be in a room instead of a studio. We wanted it to be less sterile but this didn't work. We all look a bit fed up and not enthusiastic which affected our footage (it may have something to do with creative enterprise). The white wall still makes it look very staged however so we will need to shoot somewhere else. I also think we should have a side angle because it is very boring having just front on.

Week 10 - Friday

Sam -
We had an hour this morning before supercrit started and so we all brought together our bits for presentation/feedback.
I prepared a quick intro to set up the situation for feedback that just covered the fact that we're addressing the issue of stress in the city, responding specifically to young professional's who are wrapped up in their full time work. Our two main goals are to improve the "connect" and "be active" aspects of well being through our business: Project Boost.
We then had 4 parts to show/explain:
Our journey map, the package (which had a business card, informative flyer, hologram tool, and a little workplace game - like a mini basketball hoop), this should lead them to the website, and then therefore the video.

this is the package we presented

and here's an example of how the hologram worked with a placeholder video

Our first feedback session was with Gina from LifeHack:
- who are you sending the package to? It should depend on the business and the situation of that business (the owner, the manager, the HR manager etc).
- is there an opportunity to connect with an HR company and create a partnership relationship?
- validate the choices - talk to employers for real life feedback and find out whether they already do fun stuff with their employees, and if they do whether it's easy/convenient

Gina told us about Coliberate, a business that is similar to ours that focus's on wellbeing of people. We had a look at there website and it was pretty poor. It wasn't exciting, it didn't insight happiness to us. And also is was a very very glitchy website.

We then had our feedback with Tim - we wanted to feedback with him as we haven't yet tested our idea on him:
-he thought it felt professional and loved it but wasn't clear on the where to? How do you sign on? What are the activities?
- it felt a lot like direct marketing and more of a pushy sell, it shouldn't need the hard sell if the concept/idea is there.
- we should explain what these events are, and they're great for "these" reasons
- the website is visually great but there is too much text
- he felt that the items in the package were gimmicky and not needed, and the game especially turned him off

After this feedback session we all felt really stressed out because the feedback was so against what we'd done. He did say however to take his feedback with a grain of salt as the tutors we've been working with could have different opinions.

Phoebe then came in for more feedback:
- she suggested that the link between what's in the package and what we are all about needs to be stronger, and that at the moment it is quite gimmicky (that horrible word again!)
- the video needs to focus more on the employer and how it benefits them. It currently feels like a pitch
- the idea is great and the colours are great, very vibrant and very dynamic
- can the events be for some greater cause or can what's in the box give more of a taster
- think more on the actual events

We felt really stressed and were rethinking our whole idea so asked Jason to come and see us at the end of class so that we could talk through the feedback we'd received.

Whilst we waited we started thinking about dropping the holgram, and then had to think about what we'd do if we didn't do the hologram video.
We came up with the idea to do 2 videos - one that you land on when you arrive at the web page that acts as the introductory video, and then one that gives more info about the activities.
Then we were thinking about what we'd do with the box - would we need to change it?
We then re thought about Phoebe's feedback and how we could use the box as an intro to us but also as a taster of the first month activity options. So we went back to our activity brainstorm and picked 3 of our favourite activities - campfire night, nerf war, cooking class and thought about how we could introduce those into the box, and came up with the idea to put a mini kitchen utensil, some marshmallows, and nerf bullets in, each with tags of what the event is We all really liked this idea and so were looking forward to running it by Jason.
Still thinking on the box we realised that the flyer could be an opportunity to explain what the activity is and the benefits of it. This would then be something we could send to them on a monthly basis. Which gives more design opportunities - we were thinking if we were to send these out on a monthly basis in a brightly coloured envelope (think AirNZ Airpoints envelopes that jsut went out in the mail) it would be like the mail they look forward to receiving.

Jason then popped into and we just ran him through what had happened and what we were now thinking. We were pretty much just looking for reassurance about how we had taken the feedback and were planning to move forward.
He was happy with the box and the ideas for that, very happy with the visuals, and agreed that our current video felt too pitch-like, too studio and had very bad sound quality, but was very happy with our plan for moving forward, so we prepared some notes for the activity video and actually finished class feeling relatively ok again despite earlier stress.

Week Ten - Video

I have struggled to make the video hologram ready. I have spent a long time using the rotoscope tool to cut out the background in a quicker way than masking but it has not been successful at all. The movement doesn't work, hands go missing, hair has white showing through and it is all round a fail. I will talk to the girls about this. I think we should get feedback on it to see if it is even worth using. Tomorrows critique will be a great opportunity to get this. I will also ask Jason if he has any ideas about making it easier and not spending a week on editing it lol.

Week 10 - midweek homework - Sam

I worked on the packaging design for super crit on Friday and had a bright shard like outside, 2 options for the inner layer, and then strong shards on the internal piece again.

Week 10 - Tuesday

Sam -
Today we had a quick lecture in the pit about 4th year, super crit on Friday, and thoughts of what we could include in the dossier.
Then it was up to studio to get to work.

The girls and I had a think about what we needed to do and what we wanted for super crit on Friday so that we could plan out how we could make it all happen!

These are the notes we made:

First things first, we drafted up a journey map as we'd heard a couple of times that this was reasonably important, and specifically important for our project.

So I will clean this up and then we will highlight which stages we are focusing on.

I also think it would be really good to create a "future" plan of potential opportunities we've identified but just couldn't get to in our 6 week time frame.

Lee came over to check in with us and was really happy with the progress we were making and said she loved our visual and used more great words like: "slick", "friendly", "modern" :D

We took some headshots and Katie was able to continue working on the website. We drafted up what we wanted for our account page and that is her homework to have done for Friday's super crit.

As a group we discussed the packaging work I'd done and decided for me to try it printed with the outside wow! and then a rest level and then more wow! on the inside - kind of like our website.

Lauren is in charge of editing together our video so that we can put it into the hologram style.

At 11:30 we headed to the Industrial Dept to discuss making our hologram tool. This went so so well and Gus was really lovely and helpful. He sold us some acrylic which we took away and drew our shapes up onto and then we took it back and he cut it up for us. We then taped it up and took it back to test with a generic hologram video - and it works!!! :)

We got our instructions from:
http://www.instructables.com/id/Amazing-3D-Projection-Pyramid-in-10-min-from-Clear/step2/Creating-the-Pyramid/

 

Katie and I stayed back after this for the afternoon and continued on with what we had to do.

I needed to write up the benefits for the website and thought that we needed a stat to really push our proposition. So I did some research and came across gold:

From this website: http://blog.accessperks.com/employee-engagement-loyalty-statistics-the-ultimate-collection I found some really useful statistics:

• Highly engaged employees are:
  • 2.5 times more likely to stay at work late if something needs to be done after the normal workday ends 
  • more than twice as likely to help someone at work even if they don’t ask for help 
  • more than three times as likely to do something good for the company that is not expected of them 
  • more than five times as likely to recommend that a friend or relative apply for a job at their company (Temkin Group) 
• Employees who are engaged and have high well-being are:
  • 42% more likely to evaluate their overall lives highly 
  • 27% more likely to report "excellent" performance in their own job at work 
  • 27% more likely to report "excellent" performance by their organization 
  • 45% more likely to report high levels of adaptability in the presence of change 
  • 37% more likely to report always recovering "fully" after illness, injury or hardship 
  • 59% less likely to look for a job with a different organization in the next 12 months 
  • 18% less likely to change employers in a 12-month period 
  • 19% more likely to volunteer their time in the past month (Gallup) 

And this led me to another website: http://www.gallup.com/businessjournal/190352/managing-employee-risk-requires-culture-compliance.aspx where I got the all important figure:

business units with high employee engagement have 21% higher productivity compared to bottom quartile counterparts.

When researching I also found this article really insightful:

https://hbr.org/2015/12/proof-that-positive-work-cultures-are-more-productive

However it focused more on what needed to change than the benefits of that change.